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A focus on hard goods means shedding Pert, Brut, Sure and Infusium.
March 11, 2019
By: Christine Esposito
Editor-in-Chief
Helen of Troy Limited is exploring the divestiture of its personal care business, a subset of the company’s overall Beauty Segment that includes Pert, Brut, Sure and Infusium. This potential divestiture of these liquid products, the company said, will advance its strategy to focus its resources on its so-called “leadership brands” in hardware products that include product sold under brands names like Braun, Honeywell, PUR, Vicks, Hot Tools, OXO, and Hydro Flask. HOTUS described these lines as...
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